With 1.8% market share over the whole day of Friday, October 6, D17 has seen its audiences grow strongly with his dispostif "24 hours with Mylène Farmer" and thus equaled NT1 (1.8%) and outperformed NRJ12 (1.1 %). On young target, the chain went one better, beating notably TMC.
In detail, Mylène Farmer at the Stade de France signed the best audience of the chain on the day with 639,000 viewers and 2.9% of the audience in front of his television. D17 then ranked to a number of DTT channels, including NT1, NRJ12, France 4 or D8.
In the second part of the evening, Mylène Top XXL managed to preserve many followers of the singer with 235,000 curious from 23:30 0:20 or 2.3% of market share. D17 was notably before The Walking Dead on NT1.
Finally, in the morning, the Top Singles Mylène were also very curious followed with 149 000 between 10:20 ET 11:25 (4.7%) and even 145 000 between 11:25 and 1:20 p.m. (2.3%). At 10:20, D17 and was neck and neck with M6 and TMC to take third place behind France 2 and TF1.
Update: In a statement, the chain indicates that it achieved its best historical day from 25-49 with 3.2% market share.
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